If you want to jump onto a moving train, you don’t approach it perpendicular to your position and certainly not without a sense of urgency. You toss …
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The Humanity of Business-to-Human Marketing
As a B2C marketing girl in a B2B world, I’d like to weigh in on the emergence of B2H (Business to Human) marketing. Quick back story - I work for a …
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Why a publisher should think like a marketer
Today I attended a Hubspot webinar 'Why Publishers Need to Think Like Marketers." Since I work for a traditional publisher on the editorial side, I …
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Marketing is all about the Customer Experience
I just attended a great webinar from IBM and Social Media Today entitled “What Does Customer Experience Mean for Your Social Business?” The …
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10 Steps to Build Your Personal Brand and Platform
Whether you work for yourself or someone else, you need a personal brand separate from your work. Analogy: In the inbound marketing world, …
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Is Your Content Marketing Planned or Spontaneous?
Is your company's content marketing strategy prepared to take advantage of Real-Time events? A great example is Oreo's "Dunk in the Dark" response to …
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Inbound Marketing: The What, Why, Who and How
Remember when the Internet was new and referred to as "The World Wide Web?” You saw the "AOL Keyword" hovering in the corner of most TV ads, and …
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How to Become Customer-Centric {explained in 16 tweets}
I enjoyed today’s webinar from Vovici, What it Means to be Customer-Centric in 2012. Very relevant expertise from top customer experience experts …
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Which came first, the marketing idea or the technology to make it happen?
Technology is driving new and affordable marketing channels and subsequent marketing strategies than ever before. But which came first, the strategy …
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