COVID-19 Anxiety – Put down the damn phone

By Susan Leave a Comment

I knew once the media started referring to “coronavirus” as “COVID-19” we were in trouble. It went from something you can joke about – beer with a twist of lyme’s disease – to something that will shake up the world and kick your anxiety to an all-time high. And it happened fast.

People seem to fall into two groups: 1) the sky is falling and we will all die, and 2) no big deal, it’s like the flu and only affects old people. To be fair, most of us are probably somewhere in the middle, seeking a platform of common sense. Unfortunately, most social media posts seem to follow the intensity of the two extremes.

Which brings me to my point. Put the damn phone down. Seriously. Anxiety is spreading faster than the cooties in question. See a post you don’t agree with? Don’t bother debating because most of us are not fully educated about this beyond what “they” post. Know your sources. Snopes.com if you must. But better yet, shut up and walk away from your phone. Resist.

Go paint something, read a book, organize your spices, or meditate. Be kind, check on elderly neighbors, spare a square. WASH YOUR HANDS. Spring clean like you’ve never cleaned before.

I hope we all get through this with our health and finances somewhat intact. And I hope we come out of it with better hygiene habits. But for now, but down the damn phone and wash your hands.

Oh, and rinse and repeat when election season hits. That’s likely to be toxic as well.

The Unsexy Discipline of Creating Great Online Content

By Susan Leave a Comment

Great content is like building a house. An architect designs the plan, then the builder executes the plan. The homeowner might know what features they want, and the builder is very capable of using their tools to build a house, but without a solid plan, the house will come out sort of wonky.

Deciding what to write about is only the beginning. There is a discipline in the planning process. On the surface may seem counter-intuitive to the creative process. But really, it’s the foundation that allows those creative juices to flow freely.

Last time I checked, there was no lack of information about any topic on Google. If you’re going to produce content for the web, it had better be great!

My Content Planning Checklist

1. Use an editorial calendar

Raise your hand if you think keeping an editorial calendar is smart! Now, keep your hand up if you actually use one (kudos to those of you with your hand still up!). Ok, so this one is often filed under “Take my advice, I’m not using it.” – however, you know it’s the right thing to do. I’m sure I’m preaching to the choir on this one.

For me, simple is best, as outlined here.

2. Ask Google

Run keywords for your story through Google Trends and Google Search.

This is a useful tool for a couple of reasons. First, it helps identify if your topic is trending relevant, but it also helps you to identify the best versions of which words to use. For example, when I was writing about minimalism in my bedroom design post, I found that the term “minimalist” was much more relevant than “minimalism.”

It’s also helpful to run story concepts through Google Search to see what content already exists about your topic. Just be careful not to let that overly influence your creative process. Stay in your lane, just be aware of the traffic around you.

3. Write your meta description and headline

I’m a fan of the Yoast WordPress plugin. Knowing Yoast will be asking me for a focus keyword and meta description, I like to work it out as part of my planning the article. It’s like a succinct hypothesis I plan to prove in the execution of my writing, but with keywords.

4. Identify external and internal links that support your story

Google likes when you link to relevant content within your site, and to external sources that support your content. It should never be forced, but when planning your content, think about what additional information would be helpful to your reader.

For example, in tip #1, I referenced a post I had previously written about simple editorial calendar (look, see, i just did it again!). In tip #2 I linked to Google Trends, as well as my blog Your Home Only Better.

5. Select your hashtags and content tags

Hashtags can be helpful or sort of annoying. Depending on the platform you’ll be sharing your content, think ahead about what terms are getting searched – beyond your focus keyword. You should also select keywords to tag the post itself in your content platform. Keep in mind they may be different than your hashtags.

6. Identify categories to include your post in

In most content platforms, you can select multiple categories for a piece of content. Using the Minimalist Bedroom Design article as an example, I filled it under: /Room-by-room/Bedroom, Before and After, and My Homes/My As-is Project House. Don’t overdo it, keep it relevant.

7. Write the story before you take the photos

I’ve been guilty of this. Sometimes an amazing photo(s) can inspire a story, but curb your enthusiasm until you know what the story is! Your instinct may be spot on, but don’t skip the planning discipline or your story will not reach its fullest potential. (I’ll share more detail about my approach to photos in a later post).

I often hear that people only look at the photos and don’t read the words. Depending on your audience and topic, that may be true. However, Google does read. So don’t leave your SEO juice on the cutting room floor because you were swept up by a beautiful photo! Once you’ve planned your story, make a list of the shots you will need to support that story.

Take the time to plan before you write. In time, it will simply become habit, and will improve your ability to select great topics as well. And please, if you have other tips for planning great content, let me know!

Got Content? Let’s go….

By Susan Leave a Comment

Mention that you are a “blogger” and many get the impression that you simply share photos from your iPhone on a blogging platform to brag about what you’re up to. (If you are, that’s ok, it’s called a “Journal”). Let’s be clear – producing great content as a side hustle, or even as your primary job, requires both discipline and passion for what you do.

Full disclosure: I took a year-long break from creating content at yourhomeonlybetter.com. I pretty much just let my blog sit idle while I dealt with other things. But I’m back now, and plan to share wins, losses, and learnings of creating content as a side hustle here for anyone who would like to see the real behind-the-scenes of what I do.

I should mention, that since I’ve last been writing, I’ve changed my computer, software, camera, and hosting platform. So it all feels new to me, which is why I’m so exited to share my process for producing content with a fresh perspective. Good processes and flows are key to efficiency. I hope to achieve that soon.

For now, it’s good to be back. If you’d like to follow my journey, please join me!