Marketing: AI + Content Marketing + Branding
I enjoyed today’s webinar from Vovici, What it Means to be Customer-Centric in 2012. Very relevant expertise from top customer experience experts Nancy Porte, VP of Customer Experience at Vovici and guest speaker Andrew McInnes, Analyst from Forrester Research, Inc. In case you missed it, here are my 16 tweets (and a couple RT's) that will give …
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Technology is driving new and affordable marketing channels and subsequent marketing strategies than ever before. But which came first, the strategy or the channel? It’s not practical to blue-sky the ideation process if the technology to make it happen doesn’t yet exist. But should a company limit its out-of-the-box thinking to ideas supported by …
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My six year old daughter just asked me “were you born in the old days, Mom?” I stared at her for a moment, then asked her to better define “old days.” “Before cars.” “No” I stated succinctly. Then I got to thinking. I bet my kids wouldn’t know how to use a rotary wall phone. Have they ever seen a turntable? Can they imagine a long car trip …
