Currently browsing: Marketing Strategy

The Reluctant Personal Brand

February 26, 2025

Marketing Strategy

I built SusanJensen.com to offer right-sized marketing leadership—strategy, execution, and clarity without the fluff. Here’s how I got here.

Catching (up with) the Generative AI Train

May 23, 2024

Generative AI, Marketing Strategy

If you want to jump onto a moving train, you don’t approach it perpendicular to your position and certainly not without a sense of urgency. You toss […]

The Humanity of Business-to-Human Marketing

April 23, 2024

Marketing Strategy

Business to Human (B2H) marketing is simply an approach used to target the individual behind the screen, focusing on the individual’s needs rather than just those of a customer segment or business.

Why a publisher should think like a marketer

July 7, 2015

Marketing Strategy

Today I attended a Hubspot webinar ‘Why Publishers Need to Think Like Marketers.” Since I work for a traditional publisher on the editorial side, I was excited […]

Marketing is all about the Customer Experience

October 21, 2014

Marketing Strategy

I just attended a great webinar from IBM and Social Media Today entitled “What Does Customer Experience Mean for Your Social Business?” The Speakers: My Takeaway: The […]

10 Steps to Build Your Personal Brand and Platform

May 15, 2013

Marketing Strategy

Whether you work for yourself or someone else, you need a personal brand separate from your work. Analogy: In the inbound marketing world, establishing a following on […]

Is Your Content Marketing Planned or Spontaneous?

April 3, 2013

Marketing Strategy

Is your company’s content marketing strategy prepared to take advantage of Real-Time events? A great example is Oreo’s “Dunk in the Dark” response to the Superbowl blackout. […]

How to Become Customer-Centric {explained in 16 tweets}

October 13, 2011

Marketing Strategy

I enjoyed today’s webinar from Vovici, What it Means to be Customer-Centric in 2012. Very relevant expertise from top customer experience experts Nancy Porte, VP of Customer […]

Which came first, the marketing idea or the technology to make it happen?

October 5, 2011

Marketing Strategy

Technology is driving new and affordable marketing channels and subsequent marketing strategies than ever before. But which came first, the strategy or the channel? It’s not practical […]

Evaluating a New Idea

February 16, 2010

Marketing Strategy

When you have a new idea, you obviously look around to see if anyone else is doing it too. In college we called that a “SWOT” Analysis […]