Smarter Marketing. Real Results. No Overhead.

Hi, I’m Susan Jensen—part strategist, part storyteller, and your on-demand marketing partner. I help businesses find focus, build momentum, and grow smarter—not louder.
Whether you’re launching something new or refining what’s already in motion, I bring senior-level marketing leadership without the full-time cost. From brand strategy to content and digital execution, I meet you where you are and help you move forward with confidence.

Smarter Marketing Starts Here

Marketing isn’t just tactics, it’s about what works for you. I listen first, craft the right strategy, and work alongside you to make it happen.

Let’s Cut Through the Noise Together

  • Spending on marketing but unsure if it’s working?
  • Struggling to generate leads or build consistency?
  • Need a marketing leader—but not a full-time CMO?
If that sounds familiar, you’re not alone. And you don’t need another agency. You need the right marketing leadership, right-sized for your business.

Ready to Build Momentum?

Let’s kick things off with a free 30-minute Marketing Momentum Call—a no-pressure session designed to bring clarity to your next move.

Schedule Your Free Momentum Marketing Call

Smarter Strategy, Bigger Impact.

A focused, right-sized marketing roadmap—so every effort drives real growth.

More Leads, Less Guesswork

Attract the right customers and turn them into revenue with a clear, scalable approach.

Stand Out & Get Noticed

Cut through the noise with messaging that builds authority and brand visibility.

Marketing Leadership Without the Overhead

I lead and manage marketing efforts so you can focus on running the business.

How we work together:

Your business needs smart, right-sized marketing solutions. I offer flexible, high-impact support designed to fit your needs.
Fractional CMO Leadership

Not ready for a full-time CMO? I step in as an extension of your team, providing strategy, oversight, and clarity—without the long-term commitment.

Marketing Audit & Roadmap

Not sure what’s working? I’ll assess your marketing efforts, identify gaps, and create a focused, data-driven action plan so you can invest wisely.

Project-Based Strategy & Execution

Have a specific challenge? From refining your brand messaging to optimizing content and digital strategy, I take on high-impact projects that move the needle.

How We Work Together

Case Studies: See How Smart Marketing Has Driven Real Growth

Marketing should move the needle, not drain your time and budget. Here’s how I’ve helped businesses like yours turn strategy into results.
Scaling Revenue Through Affiliate & Influencer Marketing

Medical Device eCommerce Brand

  • Challenge: Low direct sales and weak affiliate performance.
  • Solution: Built and optimized an affiliate and influencer program, scaling partnerships and leveraging user-generated content.
  • Results: Grew affiliate revenue by 900% in year two, contributing to 23% of total sales.

Successfully Launching a New Brand & Product in 4 Months

Startup Consumer Product Brand

  • Challenge: Needed to launch a new brand from scratch in a competitive space.
  • Solution: Led a cross-functional team to develop branding, website, messaging, and go-to-market strategy.
  • Results: Successfully launched a new eCommerce brand in 4 months, driving initial traction and customer adoption.

Boosting Digital Engagement & Social Growth

Client Wellness Brand

  • Challenge: Low engagement and visibility on social media.
  • Solution: Developed a targeted content strategy, producing over 400+ posts and refining brand storytelling.
  • Results: Increased Instagram engagement by 1,227%, grew Facebook followers by 93%, and exceeded TikTok goals fivefold.

Optimizing Paid Search & Digital Advertising for Better ROI

B2C eCommerce Business

  • Challenge: Paid advertising spend was high, but ROI was poor.
  • Solution: Audited and optimized Google Ads, Facebook Ads, and retargeting strategy, improving targeting and creative.
  • Results: Increased conversion rates, lowered customer acquisition costs, and maximized budget efficiency.

Driving Growth with SEO & Content Strategy

eCommerce Wellness Brand

  • Challenge: Organic traffic was stagnant, and blog content wasn’t converting.
  • Solution: Implemented SEO best practices, optimized blog content, and streamlined site structure.
  • Results: Boosted overall site traffic by 130% YoY, with blog traffic increasing by 90%.

New Local Business Launch in 5 Weeks

Local Service Business

  • Challenge: Needed to launch business in five weeks.
  • Solution: Build streamlined project plan and executed without perfection, then circled back with strong, meaningful edits to successfully hit launch date.
  • Results: Launched on time, with growth on the horizon.

Schedule a free marketing momentum call today!

I take on a limited number of clients to ensure dedicated, results-driven support. Let’s see if we’re a fit.
Schedule a Call

The Edit | Your Monthly Marketing Digest

I keep up with marketing trends so you don’t have to.

 

  • Curated – The latest trends, handpicked to save you time and cut through the noise.
  • Clear – Expert insights on what’s working (and what’s not).
  • Actionable – Practical takeaways you can use—no fluff, no overload.

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