You’ve Got a Business to Run.
Your Marketing Should Be Pulling Its Weight.

Hi, I’m Susan Jensen. I help business owners find clarity, build momentum, and get marketing that actually works.
You’re juggling sales, operations, and team growth. Making it all work takes serious grit. You’ve built something real, and no cookie-cutter solution is going to cut it. Your business is unique, and your marketing should reflect that.
That’s why smarter marketing starts with focus: your goals, your message, and most importantly, your customer.
I help you cut through the noise and create a clear, tailored marketing roadmap – no fluff, just smart marketing that moves you forward.

 

You Don’t Need More Marketing. You Need the Right Marketing.

  • Not sure which efforts are actually moving the needle?
  • Struggling to keep up with content that connects?
  • Outgrown DIY marketing but not ready for a full-time hire?
  • Need a strategy that reflects your business, not a generic formula?
You don’t have to do it all or do it alone. I help you focus on what matters most: the right message, for the right audience, at the right time.

What I Offer: Strategic Support, Built Around You.

Focused, flexible marketing support—without bloated contracts, drawn-out timelines, or wasted spend.

Marketing Audits That Clarify

Think of it as a strategic reset. We’ll assess what’s working, what’s not, and where the real opportunities are. A blend of data and insight to help you move forward with confidence.

Content That Pulls Its Weight

Blog posts, emails, social media. It’s not about doing more. It’s about saying the right thing to the right people in the right way. I’ll help you create content that supports your goals, not just fills space.

Messaging and Strategy That Connects

When your brand sounds like everyone else, you get lost in the scroll. I help you understand your customer and shape a message that’s clear, compelling, and unmistakably you.

Fractional Marketing Leadership

If you’re ready to grow but not ready to hire full-time, I step in to bring focus, consistency, and traction to your marketing. It’s leadership scaled to fit your business.

Let's Build Momentum - Starting Now

Start with a free 30-minute Marketing Momentum Call. No pressure. No pitch deck. Just a strategic conversation about where you are and what will actually move the needle.

Book Your Momentum Call

How we work together:

Your business needs marketing that fits—smart, right-sized, and built for your goals. I offer flexible, high-impact support designed around what you actually need.
Fractional CMO Leadership

Not ready for a full-time CMO? I step in as an extension of your team, providing strategy, oversight, and clarity—without the long-term commitment.

Marketing Audit & Roadmap

Not sure what’s working? I’ll assess your marketing efforts, identify gaps, and create a focused, data-driven action plan so you can invest wisely.

Project-Based Strategy & Execution

Have a specific challenge? From refining your brand messaging to optimizing content and digital strategy, I take on high-impact projects that move the needle.

How We Work Together

Case Studies: See How Smart Marketing Has Driven Real Growth

Marketing should move the needle, not drain your time and budget. Here’s how I’ve helped businesses like yours turn strategy into results.
Scaling Revenue Through Affiliate & Influencer Marketing

Medical Device eCommerce Brand

  • Challenge: Low direct sales and weak affiliate performance.
  • Solution: Built and optimized an affiliate and influencer program, scaling partnerships and leveraging user-generated content.
  • Results: Grew affiliate revenue by 900% in year two, contributing to 23% of total sales.

Successfully Launching a New Brand & Product in 4 Months

Startup Consumer Product Brand

  • Challenge: Needed to launch a new brand from scratch in a competitive space.
  • Solution: Led a cross-functional team to develop branding, website, messaging, and go-to-market strategy.
  • Results: Successfully launched a new eCommerce brand in 4 months, driving initial traction and customer adoption.

Boosting Digital Engagement & Social Growth

Client Wellness Brand

  • Challenge: Low engagement and visibility on social media.
  • Solution: Developed a targeted content strategy, producing over 400+ posts and refining brand storytelling.
  • Results: Increased Instagram engagement by 1,227%, grew Facebook followers by 93%, and exceeded TikTok goals fivefold.

Optimizing Paid Search & Digital Advertising for Better ROI

B2C eCommerce Business

  • Challenge: Paid advertising spend was high, but ROI was poor.
  • Solution: Audited and optimized Google Ads, Facebook Ads, and retargeting strategy, improving targeting and creative.
  • Results: Increased conversion rates, lowered customer acquisition costs, and maximized budget efficiency.

Driving Growth with SEO & Content Strategy

eCommerce Wellness Brand

  • Challenge: Organic traffic was stagnant, and blog content wasn’t converting.
  • Solution: Implemented SEO best practices, optimized blog content, and streamlined site structure.
  • Results: Boosted overall site traffic by 130% YoY, with blog traffic increasing by 90%.

New Local Business Launch in 5 Weeks

Local Service Business

  • Challenge: Needed to launch business in five weeks.
  • Solution: Build streamlined project plan and executed without perfection, then circled back with strong, meaningful edits to successfully hit launch date.
  • Results: Launched on time, with growth on the horizon.

Schedule a free marketing momentum call today!

I take on a limited number of clients to ensure dedicated, results-driven support. Let’s see if we’re a fit.
Schedule a Call

The Edit | Your Monthly Marketing Digest

I keep up with marketing trends so you don’t have to.

 

  • Curated – The latest trends, handpicked to save you time and cut through the noise.
  • Clear – Expert insights on what’s working (and what’s not).
  • Actionable – Practical takeaways you can use—no fluff, no overload.

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