It’s tempting to write about what is on your mind at a given moment. But that’s not a relevant blog, that’s a diary. Re-read the last blog post you wrote. Was it relevant? A relevant blog post …
Is your name really Admin?
I'm surprised how many blogs I see where the posts are written by "Admin." I had no idea that was such a popular name! If you're blogging to gain readers and build relationships, perhaps you should …
Finding Effective Topics
There are two types of bloggers…those who write what they want to, and those who write what their target readers want to read. There are two simple but critical lessons in that statement. If you …
Great topic? Pace yourself!
When inspiration for a great topic strikes, start writing feverishly. Ramble on as long as you like. But when the time comes to create your blog post, step back and break it into chapters, or …
Technology is a channel. Period.
Whether you have an existing business you’d like to promote online, or are starting an online-only venture, it is very easy to get caught up in the minutia of technical tools, “expert” opinions and …
Don’t stop at the article…
Writing effective articles is a lot of work. You have to come up with a great topic (not too broad) and do your research. Then you find a unique angle to approach the subject, adding your own …