Marketing: AI + Content Marketing + Branding
If you want to jump onto a moving train, you don’t approach it perpendicular to your position and certainly not without a sense of urgency. You toss your baggage and run along side the moving train, fueled by adrenaline, and look for the first possible chance to jump on board. That's what learning Generative Artificial Intelligence (AI) is like. …
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As a B2C marketing girl in a B2B world, I’d like to weigh in on the emergence of B2H (Business to Human) marketing. Quick back story - I work for a company that makes medical devices that are sold through physicians to patients. Our primary product is FDA-cleared for specific disease states. It’s pretty cool, and very B2B. The product that I …
Continue Reading about The Humanity of Business-to-Human Marketing →
I knew once the media started referring to “coronavirus” as “COVID-19” we were in trouble. It went from something you can joke about - beer with a twist of lyme’s disease - to something that will shake up the world and kick your anxiety to an all-time high. And it happened fast. People seem to fall into two groups: 1) the sky is falling and we …
Continue Reading about COVID-19 Anxiety – Put down the damn phone →
