As a hands-on business owner, there are many tasks clamoring for your attention daily. A smart business owner knows their strengths and will outsource the other areas as appropriate. But what about Social Media? Do you know enough about it to decide if is right for your business? Should you pay someone else to become the voice of your business, …
Great topic? Pace yourself!
When inspiration for a great topic strikes, start writing feverishly. Ramble on as long as you like. But when the time comes to create your blog post, step back and break it into chapters, or mini-topics. A short blog post about a narrow topic fares much better than an epic length fully-inclusive post. Especially if you want someone to actually …
Technology is a channel. Period.
Whether you have an existing business you’d like to promote online, or are starting an online-only venture, it is very easy to get caught up in the minutia of technical tools, “expert” opinions and general online jargon that can pull you away from the simple big picture of online marketing. Technology is a channel. Period. Before you get …