Why a publisher should think like a marketer
Today I attended a Hubspot webinar ‘Why Publishers Need to Think Like Marketers.” Since I work for a traditional publisher on the editorial side, I was excited […]
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Marketing is all about the Customer Experience
I just attended a great webinar from IBM and Social Media Today entitled “What Does Customer Experience Mean for Your Social Business?” The Speakers: My Takeaway: The […]
Read moreIs your Social Media Strategy Original?
This “Onion Talks” parody by The Onion is funny, as long as your not paying a company without an original thought. What is your strategy? Who do […]
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10 Steps to Build Your Personal Brand and Platform
Whether you work for yourself or someone else, you need a personal brand separate from your work. Analogy: In the inbound marketing world, establishing a following on […]
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Is Your Content Marketing Planned or Spontaneous?
Is your company’s content marketing strategy prepared to take advantage of Real-Time events? A great example is Oreo’s “Dunk in the Dark” response to the Superbowl blackout. […]
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Twitter Data Science Delivers Best Practices #twittersci
I thoroughly enjoyed HubSpot guru Dan Zarella’s presentation about the science of Twitter. While there are many opinions regarding Twitter, it was refreshing to hear the data […]
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Inbound Marketing: The What, Why, Who and How
Remember when the Internet was new and referred to as “The World Wide Web?” You saw the “AOL Keyword” hovering in the corner of most TV ads, and […]
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10 Ways to Create Content Through Curation
As marketers are becoming publishers, the ongoing need for content is becoming more and more prevalent. Not only is there a need for more content, it has to […]
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The {Awkward} Social Media ROI Conversation
Too good not to share! Have you had this conversation lately? Thanks to Scott Stratten from UNmarketing for making this!
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How to Become Customer-Centric {explained in 16 tweets}
I enjoyed today’s webinar from Vovici, What it Means to be Customer-Centric in 2012. Very relevant expertise from top customer experience experts Nancy Porte, VP of Customer […]
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Which came first, the marketing idea or the technology to make it happen?
Technology is driving new and affordable marketing channels and subsequent marketing strategies than ever before. But which came first, the strategy or the channel? It’s not practical […]
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