Are Your Blog Posts Relevant?

January 31, 2010 Content Marketing

It’s tempting to write about what is on your mind at a given moment. But that’s not a relevant blog, that’s a diary.

Re-read the last blog post you wrote. Was it relevant? A relevant blog post contains three key elements:

1)  It does something for your reader, such as:

  • Inspire imagination
  • Convey empathy
  • Show “how-to”
  • Provoke thought
  • Entertain
  • Tease

2)  It contains a call-to-action, such as:

  • Sign up for an email newsletter
  • Buy an eBook
  • Click on an affiliate link
  • Leave a comment
  • Subscribe to an RSS feed
  • Refer the post to others

3)   And finally, it conveys your enthusiasm and unique perspective of your subject matter. There are a lot of blogs on most every possible subject. What makes yours unique and interesting to read?

Bottom line – channel your passion in a manner that is relevant to your target reader and achieves your objective.

So how did I do? Are you inspired? Did I provoke thought?

I hope so.

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Comments

  • This was a great post Susan! Just what I needed to read as the new year approaches… and the DIY project posts of holiday start to fade from interest. Happy to have found your post today through LinkedIn.

    Have a wonderful holiday and thanks for sharing your thoughts, advice, and input.

    😀 Lynda

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