Technology is a channel. Period.
Whether you have an existing business you’d like to promote online, or are starting an online-only venture, it is very easy to get caught up in the minutia of technical tools, “expert” opinions and general online jargon that can pull you away from the simple big picture of online marketing.
Technology is a channel. Period.
Before you get caught up in having the latest Twitter application, WordPress blog theme, creating a Squidoo lense, joining friendfeed, figuring out how to Digg, and so forth…step back…take a deep breath…and do one thing at a time.
Building an online presence doesn’t happen overnight. There is a natural evolution of building an online reputation with staying power. With a strong foundation and persistent momentum, you’ll get where you need to go, one step at a time.
interesting. i’m curious about your business. i have a salon in fairfield and i’m interested in developing my online presence. i have a website that i’m trying (for the past two years) to optimize, twitter, facebook (which has turned into a personal account). I’m paying for google, citysearch and yellowpages.com. i’m interested in figuring out how to use all of this to my salon’s advantage.
tell me more about yourself and your services. maybe we can work together!
Michelle
Hi Michelle,
The first step is typically an online presence analysis. Then, depending on your specific objectives, we determine what you need help with. My goal is to help you extend your brand online while maintaining focus on your core business, not the business of being online! You can read more about my background in the “About” tab above, or feel free to contact me anytime.
Thanks!
Susan
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