Currently browsing: Generative AI

All things AI

Do Generative AI Experts Exist?

June 30, 2024

First and foremost – I am not a Generative AI expert. In fact, there are very few at this stage of the journey. In fact, if you’re […]

Leveraging Generative AI for Content Strategy

June 10, 2024

Content Marketing, Generative AI

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838-1922) John would have loved the internet, and […]

Catching (up with) the Generative AI Train

May 23, 2024

Generative AI, Marketing Strategy

If you want to jump onto a moving train, you don’t approach it perpendicular to your position and certainly not without a sense of urgency. You toss […]