Meet Susan

Susan Jensen
Chief Marketing Partner

With 25+ years of marketing leadership, I’ve helped businesses clarify strategy, optimize execution, and drive measurable growth.
I’ve worked with businesses across many industries, including wellness, eCommerce, home services, medical devices, and financial services. I’ve helped companies of all sizes, from start-ups to VC -backed growth organizations to corporation.
My expertise includes brand positioning, content strategy, audience growth, digital marketing, and partnerships—all tailored to businesses that need CMO-level leadership without the cost of a full-time hire.

Who I Work With

I specialize in partnering with businesses that need strategic marketing leadership but aren’t ready for a full-time CMO. My approach is hands-on, collaborative, and data-driven, ensuring every initiative aligns with your goals and drives sustainable growth.

A Track Record of Results

Throughout my career, I’ve:
  • Led marketing for high-growth brands – expanding reach, increasing revenue, and scaling product launches in competitive markets.
  • Built digital strategies that drive engagement – strengthening online presence, improving visibility, and creating ecosystems that attract and convert customers.
  • Developed content strategies that resonate – Crafting editorial calendars, refining brand messaging, and delivering storytelling that builds connection and authority.
  • Launched and optimized partnership programs – managing affiliates, influencers, and UGC to enhance credibility, drive sustainable growth, and deliver measurable results.

Beyond the Resume

I bring more than execution—I bring perspective. As a Board Member for AMA Richmond, I stay at the forefront of marketing trends, industry shifts, and best practices that impact businesses like yours. I share these insights in my monthly newsletter, The Edit, where I cut through the noise to highlight what’s working, what’s not, and where smart brands are focusing next.
With an M.B.A. in Marketing and years of hands-on leadership, I help brands grow intentionally. Let’s connect!
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I had the pleasure of working closely with Susan at a Made in the US Apparel Company. Her creativity and deep marketing expertise, especially in eCommerce and digital campaigns, led to innovative, impactful strategies that drove real results.
Carmen V.
Susan has a very clear concept of the process for our project. We set our goal at the outset, and she was able to show our staff how we would get there in manageable steps. She is fun and SO creative. Has her finger on the pulse of current social media.
Virginia J.
Susan is a great communicator. She has a passion for words, conversation, and collaboration. Susan and I worked together on eCommerce projects. She is enthusiastic and warm-hearted professional with a knack for writing and marketing expertise.
Catherine T.