Smarter Marketing. Real Results. No Overhead.

Hi, I’m Susan Jensen, your on-demand marketing partner. I help businesses cut through the noise and focus on what truly moves the needle. Whether it’s refining your strategy, generating leads, or building a standout brand, I bring senior-level marketing leadership, without the full-time cost.

Listen. Serve. Collaborate.

Marketing isn’t just tactics, it’s about what works for you. I listen first, craft the right strategy, and work alongside you to make it happen.

Does This Sound Familiar?

  • We’re spending on marketing but don’t know if it’s working.
  • We need more leads, but everything feels scattered.
  • We can’t afford a full-time CMO but need strategic leadership.
If any of these resonate, you don’t need another agency. You need the right marketing leadership – tailored to your business.

“Marketing isn’t about doing more—it’s about doing what works. If you’re not getting the results you expect, it’s time to focus on what truly moves the needle.” ~Susan

Smarter Strategy, Bigger Impact.

A focused, right-sized marketing roadmap—so every effort drives real growth.

More Leads, Less Guesswork

Attract the right customers and turn them into revenue with a clear, scalable approach.

Stand Out & Get Noticed

Cut through the noise with messaging that builds authority and brand visibility.

Marketing Leadership Without the Overhead

I lead and manage marketing efforts so you can focus on running the business.

How we work together:

Your business needs smart, right-sized marketing solutions. I offer flexible, high-impact support designed to fit your needs.
Fractional CMO Leadership

Not ready for a full-time CMO? I step in as an extension of your team, providing strategy, oversight, and clarity—without the long-term commitment.

Marketing Audit & Roadmap

Not sure what’s working? I’ll assess your marketing efforts, identify gaps, and create a focused, data-driven action plan so you can invest wisely.

Project-Based Strategy & Execution

Have a specific challenge? From refining your brand messaging to optimizing content and digital strategy, I take on high-impact projects that move the needle.

Learn More about Services

Case Studies: See How Smart Marketing Has Driven Real Growth

Marketing should move the needle, not drain your time and budget. Here’s how I’ve helped businesses like yours turn strategy into results.
Scaling Revenue Through Affiliate & Influencer Marketing

Medical Device eCommerce Brand

  • Challenge: Low direct sales and weak affiliate performance.
  • Solution: Built and optimized an affiliate and influencer program, scaling partnerships and leveraging user-generated content.
  • Results: Grew affiliate revenue by 900% in year two, contributing to 23% of total sales.

Successfully Launching a New Brand & Product in 4 Months

Startup Consumer Product Brand

  • Challenge: Needed to launch a new brand from scratch in a competitive space.
  • Solution: Led a cross-functional team to develop branding, website, messaging, and go-to-market strategy.
  • Results: Successfully launched a new eCommerce brand in 4 months, driving initial traction and customer adoption.

Boosting Digital Engagement & Social Growth

Client Wellness Brand

  • Challenge: Low engagement and visibility on social media.
  • Solution: Developed a targeted content strategy, producing over 400+ posts and refining brand storytelling.
  • Results: Increased Instagram engagement by 1,227%, grew Facebook followers by 93%, and exceeded TikTok goals fivefold.

Optimizing Paid Search & Digital Advertising for Better ROI

B2C eCommerce Business

  • Challenge: Paid advertising spend was high, but ROI was poor.
  • Solution: Audited and optimized Google Ads, Facebook Ads, and retargeting strategy, improving targeting and creative.
  • Results: Increased conversion rates, lowered customer acquisition costs, and maximized budget efficiency.

Driving Growth with SEO & Content Strategy

eCommerce Wellness Brand

  • Challenge: Organic traffic was stagnant, and blog content wasn’t converting.
  • Solution: Implemented SEO best practices, optimized blog content, and streamlined site structure.
  • Results: Boosted overall site traffic by 130% YoY, with blog traffic increasing by 90%.

New Local Business Launch in 5 Weeks

Local Service Business

  • Challenge: Needed to launch business in five weeks.
  • Solution: Build streamlined project plan and executed without perfection, then circled back with strong, meaningful edits to successfully hit launch date.
  • Results: Launched on time, with growth on the horizon.

Schedule a call today!

I take on a limited number of clients to ensure dedicated, results-driven support. Let’s see if we’re a fit.
Schedule a Call

The Edit | Your Monthly Marketing Digest

I keep up with marketing trends so you don’t have to.

 

  • Curated – The latest trends, handpicked to save you time and cut through the noise.
  • Clear – Expert insights on what’s working (and what’s not).
  • Actionable – Practical takeaways you can use—no fluff, no overload.

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