Hypothesis: The belief that posting natively on social media platforms significantly boosts your content’s visibility is largely outdated.
Let’s unpack this. Is native posting better?
Yes and No (But Mostly No)
Once upon a time, native posting was the undisputed champ for reach and engagement. But those days are long gone. The gap between native and scheduled posts has struck to practically nothing.
Why? Because scheduling tools and social platforms have learned how to play nice. These platforms have rolled out the red carpet for third-party tools with improved API access, leveling the playing field. In other words, they’re not playing favorites anymore.
When Native Posting Still Shines
Native posting isn’t completely out of the game. It still has its moments.
- Riding the Real-Time Wave: For breaking news, live events, or trending topics, native posting lets you react instantly, which can give you a temporary algorithm boost thanks to quick engagement.
- Platform-Specific Perks: Some features (hello Instagram Stories and LinkedIn polls) just work better when you’re posting directly from the source.
The good news? You can have the best of both worlds (anyone else humming Miley now?). Schedule your posts in advance or set a reminder to post manually when it matters most. This way, you get the convenience of scheduling and the control of native posting.
Data Sweet Data
Now, let’s talk about the real MVP of scheduling tools: analytics. With all your data neatly organized in one place, you can get visual reports that actually make sense. And the time savings? Double-check.
Here’s a pro trick: Export those reports as PDFs, feed them to your favorite AI, and boom! Instant deeper analysis. It’s like having a data scientist in your pocket.
The Hybrid Hustle
You don’t have to pick sides in this native vs. tool battle. Use a scheduling tool for most posts, but keep the native option open for those special cases. Don’t worry—your tool will still track the analytics. It’s not petty like that.
The Real Social Media Secret Sauce
It’s not about native vs. scheduled. The real key to social media success is creating content that makes your audience go “Wow!” Focus on crafting posts that resonate, engage, and keep people coming back for more.
Remember: Consistency, interaction, and quality are the true MVPs in the algorithm game. Master those, and you’ll be unstoppable, no matter how you choose to post.
Now that we’ve cleared up the native vs. tool debate, go forth and create killer content that resonates with your audience. Focus on what matters—the content and the metrics—not how it’s posted. That’s yesterday’s battle.