Marketing Services

How We Work Together

Every business has different needs, and I offer flexible, high-impact support designed to fit yours.
Fractional CMO
125
I step in as your marketing leader, providing strategy, team alignment, and continuous optimization, without the full-time hire. (90-day+ engagements.)/ Per year
Discovery & Strategy
Marketing Oversight
Tactical Implementation
Marketing Audit & Roadmap
500
Not sure what’s working? I assess your marketing, identify gaps, and create a focused plan. Typically delivered in 5 - 10 business days, with a 1-day strategy session./ Per year
Discovery & Strategy
Marketing Oversight
Tactical Execution
Project-Based Execution
1500
Need execution support? I handle specific projects such as content creation, campaign management, website design and digital marketing. No ongoing oversight - just getting it done./ Per year
Discovery & Strategy
Marketing Oversight
Tactical Execution

What I Can Do for Your Business

I listen first, then build the right strategy for you. Every solution is tailored to your needs, leveraging your team and the right resources to get results. Here are some ways I can serve your team:
Marketing Strategy

Cut guesswork with a clear, actionable plan that keeps you on track.

Conversion Optimization

Streamline the customer journey to reduce friction and boost conversions.

Digital Marketing

Smarter SEO, email, and paid media to increase visibility and engagement.

Brand Messaging

Refine your voice and attract the right audience with positioning & content strategies.

Growth Through Partnerships

Expand reach with affiliates, influencers, and user-generated content.

Execution & Reporting

Align teams, streamline processes, and get it done—without the full-time hire.

What’s Included in Each Level of Service

  • Discovery & Strategy – Where are we now, and where should we go?
    I assess your marketing efforts, uncover gaps, and build a clear roadmap for growth.
  • Marketing Oversight – Keeping everything on track.
    I lead execution, align teams, manage vendors, and optimize your marketing efforts for impact.
  • Tactical Execution – Hands-on work.
    I directly handle marketing deliverables like content creation, campaign management, website updates, and more.

Your marketing should work smarter, not harder.

Need strategic leadership? A clear roadmap? Hands-on execution? Let’s make it happen.
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I had the pleasure of working closely with Susan at a Made in the US Apparel Company. Her creativity and deep marketing expertise, especially in eCommerce and digital campaigns, led to innovative, impactful strategies that drove real results.
Carmen V.
Susan has a very clear concept of the process for our project. We set our goal at the outset, and she was able to show our staff how we would get there in manageable steps. She is fun and SO creative. Has her finger on the pulse of current social media.
Virginia J.
Susan is a great communicator. She has a passion for words, conversation, and collaboration. Susan and I worked together on eCommerce projects. She is enthusiastic and warm-hearted professional with a knack for writing and marketing expertise.
Catherine T. Marketing Manager