Marketing Professional: Digital | Content | eCommerce
Multi-faceted marketing experience that brings content marketing to life through strategic touch points using a variety of digital channels. I am comfortable working with both the technical and the creative process, as well as both strategic thinking and hands-on implementation.
Marketing Manager, Consumer
Cefaly Technology, Darien, CT (May 2020 – present)
Manage marketing projects for a global startup that provides a medical device that is designed to treat migraine pain.
- Mobile App Development – Collaborated with the brand team to bring a new mobile app to market.
- Product Management – work with Product Development and Customer Council members to test new concepts.
- Project Management – drive implementation and manage a variety of partner platforms, such as financing, refer a friend, affiliate marketing and customer review platforms.
- SEO – Manage content plan and freelance writers for organic search potential.
- Increase digital marketing metrics through management of a digital agency to promote increased paid search, display, and social metrics.
Digital Marketing Manager
Really Good Stuff LLC, Shelton, CT (January 2019 – present)
Manage digital marketing for an eCommerce company that provides supplies and solutions to elementary schools. Work closely with the merchandising and creative teams to tell a compelling story to our audience through multiple digital touch points.
- Create strategy and processes for successful email marketing, including audience segmentation, A/B testing, copywriting and triggers.
- Utilize Google Analytics to measure KPIs and find the stories to further the brand.
- Translate product strategy into a dynamic marketing campaigns utilizing all customer-facing digital touch points.
- Redesigned the company blog and manage a group of external bloggers to provide content to fit the content calendar.
- Part of the digital team charged with the transition to a new email platform, new web layer, and on-boarding several new marketing agencies ahead of the critical back-to-school season.
Digital Marketing Manager/eCommerce/Web Merchandising
Bills Khakis, NEJ Inc., Beacon Falls, CT (June 2016 – December 2018)
Managed web merchandising and digital marketing for a menswear apparel eCommerce. As a brand recently acquired through a distressed acquisition, efforts included cleanup and rebuild of previous digital assets and new strategies.
- Created a positive shopping experience for Bills Khakis customers, from strategy through implementation.
- Tracked key KPIs using Google Analytics and Facebook Analytics to measure promotional results.
- Established initial entry to Amazon’s Marketplace.
- Created, deployed and measured email marketing campaigns.
- Copywriter/Editor for product and promotion.
- Managed digital agency for SEM, PLA, SEO and Social.
Web Producer/Digital Marketing/Content Marketing
Taunton Press/Fine Gardening Magazine, Newtown, CT (November 2013 – June 2016)
Produced digital content for a national lifestyle magazine, including website, blog, digital issues, emails and social media.
- Managed social media strategy, growing the Facebook channel from 200,000 fans to over 1 million in one year using organic strategies.
- Tracked KPIs using Google Analytics and Social Analytics.
- Coordinated with advertising to create, sell, and build features for advertising clients.
- Created and curated content, including articles from print publications, slideshows, and videos.
- Online Editor for core and special interest publications, and digital editions of all print publications.
- Managed content contributors (bloggers) for VegetableGardener.com (a sister site).
- Managed email newsletter program for both sites.
Freelance Content Producer/Editor (2011 – present)
Created original content for various online brands.
- Founder and editor of yourhomeonlybetter.com lifestyle blog. Site has grown organically via content and SEO marketing. Create original content for the blog, and promote via Twitter, Facebook, Pinterest, Instagram and email marketing. Measure KPIs and continually improve with Google Analytics.
- Featured blogger for HomeGoods.com (TJX Company) through December 2017, supporting their content marketing strategy. Articles included original photography and social marketing distribution.
Marketing Director, Consumer Division
Scan Optics LLC, Manchester, CT (December 2009 – January 2011)
Product development and marketing strategy for a new service that digitally preserves children’s artwork.
- Developed a new Direct-to-Consumer model, including pricing strategy and product delivery.
- Promoted the service through blogger outreach and trade show presentations. PR outreach led to successful reviews and a segment on The Today Show in December 2010.
- Redesigned the front-end web interface to be more engaging for visitors by integrating blogging, email marketing and social media.
- Mapped out and prioritized back-end technical requirements, working closely with Development.
- Created an online merchandising strategy, including organization, copywriting, and product images.
Banking Products Manager
InsurBanc, Farmington, CT (June 2006 – May 2008)
Responsible for a program that offered online financial services products through independent insurance agents.
- Managed various financial products. Provided strategic direction, vendor management and internal communication.
- Products included mortgage lending, student loans, credit card and leasing.
Director of Marketing and eCommerce
Evansville Federal Credit Union, Evansville, IN (September 2002 – April 2006)
Responsible for marketing a community charter credit union.
- Developed a rebranding strategy to create awareness of EFCU’s new community charter and grow market share in their newly expanded market.
- Managed the development of a new online portal, including new online banking and bill payment services for members, resulting in 20% customer penetration within the first year.
- Established new marketing communication processes and created community events.
eCommerce Manager
Affinity Federal Credit Union, Basking Ridge, NJ (May 2001 – May 2002)
- A new position responsible for developing the e-commerce channel.
- Provided strategic direction, site design, application development, content management, quality control, and site reporting for all online initiatives.
- Managed a complete site redesign, including content, functionality, layout/navigation, and design (www.affinityfcu.org). Over 90% acceptance by members.
- Upgraded internal reporting capabilities to facilitate better decision-making.
Education and Tools
Capital University, M.B.A. (Columbus, Ohio)
The Ohio State University, B.S. in Business; Major, Marketing (Columbus, Ohio)
Google Analytics, Monday.com, Jira, Wrike, Excel, Powerpoint, Google Suite, Photoshop, WordPress, Magento, Drupal, Bluecore, Listrak, Cheetahmail, aWeber, Mail Chimp, Social Sprout, Attentive SMS, BounceX, Extole, ShareASale, and whatever the next big thing is!