Marketing: AI + Content Marketing + Branding
Whether you work for yourself or someone else, you need a personal brand separate from your work. Analogy: In the inbound marketing world, establishing a following on various channels (email, rss, twitter, facebook, LinkedIn, Pinterest, Instagram, Google+ and more) makes you less dependent on the algorithm whims of Google. Don't allow your personal …
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Is your company's content marketing strategy prepared to take advantage of Real-Time events? A great example is Oreo's "Dunk in the Dark" response to the Superbowl blackout. Oreo Cookie ✔ @Oreo Power out? No problem. pic.twitter.com/dnQ7pOgC Was it luck? Maybe a little. But only because they were prepared for it. Oreo’s agency, 360i, …
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I thoroughly enjoyed HubSpot guru Dan Zarella's presentation about the science of Twitter. While there are many opinions regarding Twitter, it was refreshing to hear the data speak. And if you know Dan, it spoke very fast! Here are my tweets from the presentation - for more tweets, check out #twittersci and Dan's blog The Social Media …
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