Marketing: AI + Content Marketing + Branding
Today I attended a Hubspot webinar 'Why Publishers Need to Think Like Marketers." Since I work for a traditional publisher on the editorial side, I was excited to hear new ideas about how to make our content work harder for us. Here's what the webinar promised: "There’s a fundamental shift in publishing that’s occurring right now. Publishers are …
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I just attended a great webinar from IBM and Social Media Today entitled “What Does Customer Experience Mean for Your Social Business?” The Speakers: My Takeaway: The definition of marketing is changing - it's less of a 'thing' and more of a culture. Less about the company and more about the customer. Start with what you want your customer to …
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This "Onion Talks" parody by The Onion is funny, as long as your not paying a company without an original thought. What is your strategy? Who do you trust to do some real thinking about it? …
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