Marketing: AI + Content Marketing + Branding
I'm often asked why a local business would bother with social media. My short answer, is that it doesn't make sense, unless it's part of your strategy. By itself, it's a waste of time and an unnecessary distraction. However, when used as part of your e-marketing strategy, it feeds the hungry sales funnel. I'm a visual person, so let me show you …
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I'm surprised how many blogs I see where the posts are written by "Admin." I had no idea that was such a popular name! If you're blogging to gain readers and build relationships, perhaps you should consider using your real name and stop hiding behind this anonymous title. If you use Wordpress, it's simple. Just go to "Users" and edit your …
There are two types of bloggers…those who write what they want to, and those who write what their target readers want to read. There are two simple but critical lessons in that statement. If you write for everyone, you will reach no one. If your topic doesn’t address your target readers’ specific need, they won’t read it. Take a step back and …
