Hypothesis: The belief that posting natively on social media platforms significantly boosts your content’s visibility is largely outdated. Let’s unpack this. Is native posting better? Yes and […]
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Currently browsing: Content Marketing
Unlock Your Potential: 17 Winning Trends for Content Creators
Hey content creators! Feeling the pressure to stay ahead in the fast-paced digital landscape? It’s not just about getting eyes on your content—it’s about crafting meaningful, impactful […]
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Lessons from Two Decades of Blogging and Why You Should Dive In
As a seasoned marketer, I’ve always had a foot in the professional world of digital marketing. But it’s been my personal blogging experiments – the late-night tinkering, […]
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Do Generative AI Experts Exist?
First and foremost – I am not a Generative AI expert. In fact, there are very few at this stage of the journey. In fact, if you’re […]
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100 Social Media Content Ideas Categorized by Content Pillar
Ever struggle filling up next month’s social media calendar? Yes, we now have AI to help with that, but sometimes you just need a boost to get […]
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Leveraging Generative AI for Content Strategy
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838-1922) John would have loved the internet, and […]
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The Unsexy Discipline of Creating Great Online Content
Great content is like building a house. An architect designs the plan, then the builder executes the plan. The homeowner might know what features they want, and […]
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Got Content? Let’s go….
Mention that you are a “blogger” and many get the impression that you simply share photos from your iPhone on a blogging platform to brag about what […]
Read moreIs your Social Media Strategy Original?
This “Onion Talks” parody by The Onion is funny, as long as your not paying a company without an original thought. What is your strategy? Who do […]
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Twitter Data Science Delivers Best Practices #twittersci
I thoroughly enjoyed HubSpot guru Dan Zarella’s presentation about the science of Twitter. While there are many opinions regarding Twitter, it was refreshing to hear the data […]
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10 Ways to Create Content Through Curation
As marketers are becoming publishers, the ongoing need for content is becoming more and more prevalent. Not only is there a need for more content, it has to […]
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The {Awkward} Social Media ROI Conversation
Too good not to share! Have you had this conversation lately? Thanks to Scott Stratten from UNmarketing for making this!
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