I built SusanJensen.com to offer right-sized marketing leadership—strategy, execution, and clarity without the fluff. Here’s how I got here.
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Social Media Scheduling: the Native vs. Tool Debate
Hypothesis: The belief that posting natively on social media platforms significantly boosts your content’s visibility is largely outdated. Let’s unpack this. Is native posting better? Yes and […]
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Unlock Your Potential: 17 Winning Trends for Content Creators
Hey content creators! Feeling the pressure to stay ahead in the fast-paced digital landscape? It’s not just about getting eyes on your content—it’s about crafting meaningful, impactful […]
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Lessons from Two Decades of Blogging and Why You Should Dive In
As a seasoned marketer, I’ve always had a foot in the professional world of digital marketing. But it’s been my personal blogging experiments – the late-night tinkering, […]
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Do Generative AI Experts Exist?
First and foremost – I am not a Generative AI expert. In fact, there are very few at this stage of the journey. In fact, if you’re […]
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100 Social Media Content Ideas Categorized by Content Pillar
Ever struggle filling up next month’s social media calendar? Yes, we now have AI to help with that, but sometimes you just need a boost to get […]
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Leveraging Generative AI for Content Strategy
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838-1922) John would have loved the internet, and […]
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Catching (up with) the Generative AI Train
If you want to jump onto a moving train, you don’t approach it perpendicular to your position and certainly not without a sense of urgency. You toss […]
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The Humanity of Business-to-Human Marketing
Business to Human (B2H) marketing is simply an approach used to target the individual behind the screen, focusing on the individual’s needs rather than just those of a customer segment or business.
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COVID-19 Anxiety – Put down the damn phone
I knew once the media started referring to “coronavirus” as “COVID-19” we were in trouble. It went from something you can joke about – beer with a […]
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The Unsexy Discipline of Creating Great Online Content
Great content is like building a house. An architect designs the plan, then the builder executes the plan. The homeowner might know what features they want, and […]
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Got Content? Let’s go….
Mention that you are a “blogger” and many get the impression that you simply share photos from your iPhone on a blogging platform to brag about what […]
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